{"id":3964,"date":"2014-02-14T07:00:19","date_gmt":"2014-02-14T14:00:19","guid":{"rendered":"https:\/\/staufferandsons.com\/?p=3964"},"modified":"2021-10-10T14:24:57","modified_gmt":"2021-10-10T20:24:57","slug":"7-tricks-selling-home-faster-good-photography","status":"publish","type":"post","link":"https:\/\/staufferandsons.com\/7-tricks-selling-home-faster-good-photography\/","title":{"rendered":"7 Tricks For Selling Your Home Faster With Good Photography"},"content":{"rendered":"

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This is a guest post by Paul Kohlman, who is the photographer who took most of the beautiful photos you see on our website. Since many of our clients sell the home they’re living in before moving into a house we build them, we asked Paul to share some helpful hints on how photography and staging can help people sell their home faster and command a higher selling price. We hope you like what he shares.<\/em><\/div>\n

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Paul Kohlman, Photographer<\/p><\/div>\n

Think fast: How do you sell a home quickly AND get top dollar? Answer: present it at its best! People generally list their home as fast as possible when deciding to build a new one. Sometimes they’ll hire a real estate agent… the listing begins… the world goes silent… no calls… no showings. Feelings of discouragement or even fear can creep in. What went wrong?<\/p>\n

Who am I and why should you care what I think? I\u2019ve been an award winning architectural photographer for over 15 years and I’ve seen enough to know what sells a home and what doesn’t. Below are a few tricks of the trade that will help you sell your home quickly AND get the best price by using staging techniques and photography. I hope you find them helpful.<\/p>\n

First things first: before I even talk about photography, let me first mention the most important part of selling your home is hiring the right real estate agent<\/em>. Don’t just hire someone because you saw their ad, or because a relative referred them. Instead, do your research and interview a few. Don\u2019t be fooled by a high energy salesman that throws around dollar amounts of what your home is worth to tickle your ears and warm your wallet. You want a person that LISTENS, takes notes, does the homework, checks the sales comps near and far and recommends an accurate listing price. I call this kind of agent “The Thinking Realtor.” Now, on to the photography…<\/p>\n

#1) De-Clutter Your Home!<\/h2>\n

Your home must<\/span> be clean and orderly for it to show well and photograph well. I know this sounds obvious, but it\u2019s the single biggest mistake I see when people are trying to sell their home. Most people think they\u2019ve cleaned up their home enough to sell it, but in reality, they\u2019ve become blind to many things that are a real turn-off to others You need someone with a pair of trained eyes that can walk through your house without bias or emotion and say \u201cthat artwork is hideous, take it down,<\/em>\u201d or \u201cget rid of this old table,<\/em>\u201d and things like that. A “Thinking Realtor” can do this for you.<\/p>\n

Your Realtor might also have you get a storage unit so you can store everything you want to hang on to but shouldn’t have in the house for showings. Remember: when your house sells, you\u2019re going to be moving it all anyway, so you might as well pack some of it now.<\/p>\n

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Your stuff might be important to you, but clutter turns buyers off!<\/p><\/div>\n

The rules are the same on the outside of the home as they are for inside: de-clutter! Roll up your garden hose or put it away. Remove all unsightly objects: ladders, wheelbarrows, building materials, etc. The concept is simple: a home that’s clean, neat, and in good repair is attractive. Make sure all the rooms and all the yards look like this before you photograph or show your home.<\/p>\n

Don’t forget, your potential buyer will be viewing photos of your home in the MLS (real estate multiple listing service), which means your pictures will be very small. If there is any item that has the viewer asking \u201dWhat is that?<\/em>\u201d get rid of it! In the MLS, your home is just one of thousands, so try to make sure you do everything to have your home stand out from the others and look more attractive.<\/p>\n

#2) Stage Your Home Properly Before Taking Photos<\/h2>\n

\u201cStaging\u201d a home is preparing a home for sale by making it look as appealing as possible, and it is an art in itself. There are professional \u201chome stagers\u201d you can hire that will do this for you (I know at least three here in Colorado Springs). Studies have shown that staging a home properly can help it sell several weeks faster! Most people don’t realize it, but photography and staging really go hand in hand. If you choose not to hire a stager, ask your Thinking Realtor for some suggestions on staging. Here are a few simple staging tricks I share with people that you should do before<\/span> taking photos of the home:<\/p>\n